Jill Ellis revealed that the bi-annual World Cup plans will be considered by FIFA as she has taken up a different role in the organization. Ellis is a former USA head coach who was appointed as the lead to the Technical Advisory Group to decide the future of women’s football. FIFA president Gianni Infantino explained her appointment to her experience and was forward-thinking. She will assist FIFA’s chief of global development Arsene Wenger who is the driving force behind the World Cup being held every two years.
“On a personal level, I’ve seen the benefits of a World Cup in terms of spurring growth in our sport.” Jill Ellis said after taking up a new role within FIFA. “I know in this country everything from the attendances at games goes up after there’s a bounce, you’ve got viewership, more sponsorship can be created. I certainly recognize that it’s a platform which has a great reach and has been instrumental in trying to grow the game.”
“I’ve heard the idea for a few years now about a bi-annual World Cup. Right now what I would say is that I’m open to everything, every initiative, and every perspective that can grow the landscape,” she added. “So would that be under consideration? Certainly. But I want to learn more about it, I want to learn more about the perspectives of others who will be sitting at the table as well. In terms of the growth of the game, the World Cup for women is the most visible event but there is also a lot of work to be done in terms of every platform that’s out there.”
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