Manchester United attempts to negotiate a lucrative new fitness kit contract have been thwarted when a local company pulled out due to fears of a boycott by supporters opposing the club’s owners.
United’s eight-year £120 million sponsorship deal with Aon, an American insurance company, comes to an end.
There has been some discussion about seeking a replacement. However, one of the front-runners, The Hut Group (THG), is said to have backed out of a possible contract.
According to the Observer, the Manchester-based firm was concerned about a supporters’ movement. The movement was to boycott the club’s business partners despite the Glazers’ ownership of the club.
THG has informed Richard Arnold, United’s group managing director, that they are no longer involved in a transaction. The transaction would have begun on July 1st.
The name of Myprotein, a Cheshire company owned by THG, will have replaced the logo of Aon. The club’s Carrington training center’s supporters, on United’s training kit. THG and United all refused to comment. And sources close to the Old Trafford deal said there were no continuing discussions.
Following a fan rally against the Glazers outside Old Trafford on Sunday, United’s match against Liverpool was postponed until Thursday.
Since his family purchased Manchester United in 2005, co-chairman Joel Glazer is preparing his first substantive conversations with fans.
Glazer has written a lengthy response to four main demands made by the club’s supporters’ trust in an open letter. And he has apologized for United’s actions about the canceled European Super League idea.
He also admitted that the way the club consults with supporters “has to improve.”