In the new Gambling Act, MP Carolyn Harris said banning betting firms from being front-of-shirt sponsors for football clubs is “one of the best things to do.”
Spain’s consumer affairs ministry plans to significantly limit the country’s gambling ads and if the plans are signed into legislation they could lead to betting company logos disappearing as early as next season from the shirts of La Liga clubs.
Harris, the chairman of the all-party parliamentary gambling-related-harm committee, is insistent that a new Gambling Act will outlaw shirt sponsorship in the English leagues when it is enacted in the fall or early in the new year.
Bookmakers support nine of the 20 teams in the Premier League, rising to 17 out of 24 for the Championship sides.
This month a select House of Lords committee recommended such a ban but maintains that it will not come into effect below Premier League level until 2023 (via The Guardian).
“I think that the government needs to do more in financial terms to support football clubs. I have no problem with sponsorship but it needs to be something that is far more family-friendly than addiction-causing things. It is the messaging which matters. This is a family setting and the funding also has to come from a social organization,” she said.
Asked how confident she was that the law in this area will improve, Harris said: “Equally optimistic. It’s one of the most obvious things to do and all the organizations that mentioned or commented on it said it’s a [ministers] problem that needs to be addressed right away. And I’m pretty sure that will happen.