Inter Milan has revealed several projects involving both the squad and the merchandising of the Nerazzurri club in the run-up to the Chinese New Year. In reality, there is a CYN logo for the event, displayed on the company’s official website; then, a set of sportswear clothing and a special jersey for the match against Lazio in Serie A. Inter also did a video with Lautaro Martinez to show the initiatives for the Chinese New Year.
Inter Milan has been drawing attention to its latest graphics in recent weeks, given the news of a new logo that the company has announced will be unveiled in March.
However, this just-released will not be the latest official Inter Milan emblem, but the one exclusively referring to the Chinese New Year, which, like so many other brands and football clubs, the Nerazzurri club celebrates.
2021 will be the year of the Ox for China, so the logo provided by Inter will feature the iconic Nerazzurri logo (in gold), with two horns at the end. But the club introduced a line of clothes with this new graphic imprinted in addition to the logo: a sweatshirt, a T-shirt, and a mobile cover. The Nerazzurri, moreover, will play against Lazio with a special jersey.
The pattern and design will be the same as this year’s Nike uniform we’ve already seen in action, but there will be a CNY logo and a patch on the left sleeve dedicated to the Chinese case.
All the players’ names will be written with Chinese idioms, and there will be a special detail with a bull-shaped plot for the number. On the occasion of the match against Lazio, the wishes of the children of the Nerazzurri Academy will also flood along with the screens that replace the fans in the first rows of the San Siro.