Real Madrid was brought into the Barcelona presidential campaign by Joan Laporta after he put up a cheeky poster outside their stadium. The return campaign of Joan Laporta as Barcelona’s president took a theatrical turn on Tuesday when he unveiled a giant poster of himself next to the Santiago Bernabeu stadium in Real Madrid.
Laporta posted on his Twitter account with the caption “Hello Madrid” two pictures of the poster, put on a building under construction because of the stadium of Barca’s arch-rivals.
The poster features a Laporta illustration and bears the caption: “Looking forward to seeing you again.”
Laporta confirmed his bid to succeed Josep Maria Bartomeu after months of speculation and to return in November as president of Barcelona.
From 2003 to 2010, the 58-year-old held the post, overseeing the resurgence of Barca as the top hand of LaLiga and a contender in Europe.
Under coaches Frank Rijkaard and Pep Guardiola, Barca won 12 trophies during Laporta’s presidency, including four LaLiga titles and two Champions League crowns.
In October, just days before a proposed vote of no confidence in the president, Bartomeu and the board of directors resigned.